1/31/2016

The Game Changer | Barbie's New Body


Having got wind of the new Barbie dolls on Friday, I knew a blog post had to follow. Being a huge fan of Barbie from a very young age the impact she has had on girls and boys of all ages around the world is very apparent. With her original 5'9, blonde haired, big breasted body being a constant reference point and measurement of beauty for over 50 years, it is high time that this image is no longer the only representation of what we deem to be 'beautiful'. 

I do feel that the original Barbie gets a bad wrap, at the end of the day she is just a doll that was created with the intent of allowing children to enjoy playing with her, living out their own dreams and fantasy worlds through her, so for that reason I will forever have a soft spot for Barbie. However, I think it is the most wonderful thing that future generations will now be able to live out their dreams and fantasies with a Barbie that is relate able to them, whatever size, shape or colour they are. Beauty has been given a much broader spectrum and now children and adults alike can play with new petite, tall and curvy Barbies, with 33 new looks altogether.

(images- screenshots from their direct website - barbie.com)





Mattel wrote in a statement "By introducing more variety into the line, Barbie is offering girls choices that are better reflective of the world they see today". I for one could not be more excited about this new movement and can only hope that the progress continues, I would love to see Barbies with different disabilities next, but for now I could not be prouder of Mattel for abolishing ideological beauty and giving my future sons and daughters the opportunity to play with a doll of their likeness, reinforcing to them that they are beautiful, however they might look.

Let me know your thoughts in the comments below!


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Adele x

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